Websites intended for children need to be visually stimulating to keep young users interested. Many children are known to learn more effectively through pictures than with words. For these reasons, animation is often utilized on many educational sites.
Fun Characters and Themes
These websites will have visually enticing settings and characters within them. The characters could communicate educational information to the child. An example of this could be a cartoon animal singing the multiplication table. To teach the user history, the character may be a well-known figure. A typical example of this is an animated Henry VIII and his six wives.
Responsive and Interactive Animations
Animation on websites is different from those on television, in that the viewer does not have to take a passive role. Instead, they can interact with the animated elements, which will respond and change. The user could click on a cartoon image, prompting it to turn into something else. This technology is used for quizzes and questionnaires. A different image will pop up depending on whether the answer given is correct or not.
Several educational organizations use the same animated characters through different forms of media. The figure usually debuts on a television program or film. They are then placed on an educational website. This technique creates a sense of continuity between media platforms. It also attracts a child audience that has already been established via the original media form.
The CBBC section of the BBC website is a classic example of how animation can be utilized. There are banner links with moving cartoon characters. When users click on these, they are sent to a relevant page. There are educational games such as Horrible Histories which contain a substantial amount of animation. Motion graphic links are also present on subject quizzes.